2026. JAN 15.

Celebrating 35 Years of Interreg through a Creative Bake-Off Challenge

Interreg Hungary–Serbia Programme

On 16 December 2025, one of our projects, FeedingFuture, took part in the Bake-Off Challenge organised to mark 35 years of Interreg, within the framework of the Interreg Hungary–Serbia Programme. The participation was part of the project’s “Communication and Branding” training course and contributed to the broader European celebration of Interreg Cooperation Day.

The event brought together project participants in a warm and engaging setting, centred around the presentation of the Bread of Cooperation – a symbolic, traditionally prepared loaf representing cross-border collaboration, knowledge exchange, shared heritage, and innovation. Through this hands-on initiative, participants reflected on the core values that have shaped Interreg over the past thirty-five years.

The Bake-Off Challenge demonstrated how EU-funded projects can communicate cooperation in an accessible and creative way. By combining tradition with modern communication approaches, the FeedingFuture project illustrated how cross-border collaboration can be made visible, relatable and meaningful to wider audiences.

The event also highlighted the role of projects in translating Interreg’s values into tangible experiences that connect people beyond borders. A short video from the event captures the collaborative spirit of the celebration and its strong connection to Interreg’s core principles.

Watch the video and read more about the event here:
https://interreg.eu/interreg-cooperation-day-2025/interreg-hungary-serbia-16-december-2025-ic-day/

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Celebrating 35 Years of Interreg through a Creative Bake-Off Challenge

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